Jamie N. Jones, PhD

Mar 8, 2020

3 min read

Advance your business idea for the price of a latte

My colleagues at Duke’s Fuqua School of Business, Prof. Victor Bennett and Prof. Aaron Chatterji, surveyed over 30,409 individuals in the US and found that less than 20% of individuals who consider launching a business speak to someone they do not already know about their business idea.* In fact, fewer than half of the respondents who considered starting a business reported that they had taken even…