Fish where the fish are: tips for finding experts to help you explore your startup idea

Reaching out to someone you don’t know about your business idea may feel intimidating; however, understanding a problem or an industry from the point of view of a stranger — someone that doesn’t feel obligated to make you feel good about your idea like your family and friends do — is an important step in advancing your understanding of the opportunity. Most of us are willing to share our business idea with a family member or friend, but according to research by my Duke colleagues few of us are willing to seek…